TU Tuesday

http://www.timesunion.com/business/article/Legal-cleanup-in-online-aisle-2234594.php

supermarket turf battle 
         turf: place, or property
Price Chopper, with deep local roots,

           roots: A start or origin

Internet advertising is still wild and woolly.
          woolly: Fluffy character or appearance
luring throngs of curious shoppers.
         throng: densely crowded pack of humans

can appeal directly to Google  

             appeal: resort to greater power

This article I read for this week's TU Tuesday is "Legal Cleanup in Online Aisle" by Chris Churchill.  I picked this article because when I saw the title I didn't really understand what online thing could have to do with a supermarket.  Way back when, when everyone in the world didn't have access to computers, advertising would have never been thought to put on the internet. I never thought about a supermarket advertsing on the internet.  This article was about how the owner of Price Chopper sued ShopRite because when you searched Price Chopper on Google, ShopRite's advertisements would come up.  This case is taking place in a federal court in Albany, and Price Chopper is not happy- saying they believe "it and its customers were harmed by the ads."  Some people have argued that Google, and other search engines are to blame.  Since it is search engines who are in charge of the redirecting.  Mr. Drysdale, a co-founder of Outspoken Media, says that the "responsibility is on Google to monitor that."  Mr. Drysdale is knowledgeable because his firm is good with "internet marketing."

The words and phrases I took represent how there is a "supermarket turf battle" going on with Price Chopper and ShopRite in New York. Price Chopper has "deep local roots" meaning they've been here for a long time, while ShopRite on the other hand is newer to the area. Since this was a case over advertising I had thought that it was interesting, I didn't know that "Internet advertising is still wild and woolly."  These advertisements that come from the internet "lur[e] throngs of curious shoppers" into their store.  Since RiteAid's advetisements came up when people searched for Price Chopper, Mr. Drysdale believes that the fault "can appeal directly to Google."